Rainbow Brite x Erstwilder launches tonight at 8:30 PM EST, and your inner 80s kid is already squealing. This drop answers a request you have been shouting for years. Erstwilder built a long streak of nostalgic hits, including Care Bears, My Little Pony, and Strawberry Shortcake. Each launch sparked the same chorus. When is Rainbow Brite? Tonight is the night.
This licensed range celebrates the classic TV show with wearable art built for grown-up fans who still love color. You get Rainbow Brite, Twink, Starlite, and the full crew of Color Kids. Every piece delivers bold charm in a way that feels true to the originals. Brooches, earrings, necklaces, and enamel pins round out the mix. If you love bright outfits and a hit of childhood joy, this lineup checks every box.
Fun facts for the collectors in your life. Many rainbows in the collection use iridescent glitter resin. Kitty Brite’s tail and ears shimmer with it. The white resin used in pieces like Starlite has a pearlescent texture. It boosts the color payoff and gives a soft glow that pops on any outfit.
You get color. You get nostalgia. You get the range you have been waiting for since the days of cereal commercials and Saturday mornings. Set your alarm for 8:30 PM EST. These pieces will move fast.